Shopify ShopifyRevenue, orders, AOV and customer split for Thu 29 Oct. Deltas vs Wed 28 Oct.
Shopify Day 29 of 31 (94% of month).
Shopify Platform spend, platform ROAS, and blended ROAS for Thu 29 Oct.
Shopify 2 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,668 | £3,827 | £3,695 | £2,198 |
| Orders | 27.2 | 25.4 | 26 | - |
| Ad Spend | £312 | £309 | £349 | - |
| Blended ROAS | 11.76x | 12.39x | 10.59x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 24 | +9.1% |
| Returning | 2 | 0.0% |
| Total | 26 | +8.3% |
ShopifySide-by-side daily view of platform spend and revenue type. Use this to spot drift between what platforms claim and what shows up in Shopify.
| Date | Meta spend | Google spend | Klaviyo attrib rev | NC rev | Returning rev | Total rev | Blended ROAS |
|---|---|---|---|---|---|---|---|
| Fri 16 Oct | £67 | £170 | £905 | £2,525 | £48 | £2,573 | 10.86x |
| Sat 17 Oct | £59 | £254 | £326 | £2,543 | £870 | £3,413 | 10.91x |
| Sun 18 Oct | £80 | £285 | £382 | £3,421 | £1,560 | £4,982 | 13.64x |
| Mon 19 Oct | £68 | £211 | £670 | £2,892 | £390 | £3,282 | 11.73x |
| Tue 20 Oct | £66 | £205 | £577 | £2,630 | £698 | £3,328 | 12.29x |
| Wed 21 Oct | £64 | £166 | £570 | £2,226 | £22 | £2,248 | 9.80x |
| Thu 22 Oct | £59 | £134 | £598 | £1,785 | £0 | £1,764 | 9.14x |
| Fri 23 Oct | £64 | £124 | £714 | £1,996 | £734 | £2,730 | 14.53x |
| Sat 24 Oct | £63 | £198 | £1,209 | £3,106 | £949 | £4,055 | 15.50x |
| Sun 25 Oct | £82 | £307 | £342 | £3,830 | £174 | £4,004 | 10.29x |
| Mon 26 Oct | £63 | £262 | £544 | £3,056 | £0 | £2,475 | 7.62x |
| Tue 27 Oct | £72 | £283 | £1,341 | £5,510 | £413 | £5,923 | 16.72x |
| Wed 28 Oct | £61 | £234 | £264 | £3,521 | £389 | £3,910 | 13.23x |
| Thu 29 Oct | £72 | £277 | £541 | £3,000 | £695 | £3,695 | 10.59x |
| Total | £941 | £3,110 | £8,983 | £42,042 | £6,942 | £48,382 | 11.94x |
Spend, revenue and ROAS by campaign for Thu 29 Oct. Revenue from Meta's reported conversions.
| Campaign | Spend | Purch | Revenue | ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £33 | 5 | £412 | 12.59x | £6.47 | 1.66% | |
| £21 | 7 | £883 | 42.62x | £5.84 | 1.66% | |
| £12 | 0 | £0 | - | £8.51 | 3.88% | |
| £7 | 0 | £0 | - | £0.96 | 0.09% | |
| Total | £72 | 12 | £1,295 | 17.89x | £4.10 | 1.15% |
Spend, conversions, revenue and ROAS by campaign for Thu 29 Oct.
| Campaign | Spend | Conv | Revenue | ROAS | Clicks | CPC |
|---|---|---|---|---|---|---|
| £120 | 3.0 | £371 | 3.10x | 132 | £0.91 | |
| £77 | 6.1 | £990 | 12.83x | 123 | £0.63 | |
| £47 | 5.0 | £973 | 20.62x | 77 | £0.61 | |
| £32 | 5.9 | £509 | 15.77x | 39 | £0.83 | |
| Total | £277 | 20.0 | £2,843 | 10.28x | 371 | £0.75 |
No campaigns sent yesterday.
Automated flow revenue yesterday: £541.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 38 | 39.5% | 7.9% | £541.00 | 3 | |
| 72 | 41.7% | 0.0% | £0.00 | 0 | |
| 7 | 14.3% | 0.0% | £0.00 | 0 | |
| 82 | 45.1% | 3.7% | £0.00 | 0 | |
| 5 | 40.0% | 0.0% | £0.00 | 0 | |
| 1 | 100.0% | 0.0% | £0.00 | 0 | |
| 9 | 77.8% | 0.0% | £0.00 | 0 | |
| 41 | 46.3% | 7.3% | £0.00 | 0 | |
| Total | 255 | £541.00 | 3 |
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Balance Bikes | £1,718 | 12 | 46.0% |
| Pedal Bikes | £1,396 | 4 | 37.4% |
| Mini Hornit | £198 | 11 | 5.3% |
| Helmets | £175 | 7 | 4.7% |
| Bike Rack | £106 | 7 | 2.8% |
| Accessories | £100 | 4 | 2.7% |
| Horn/Light | £24 | 2 | 0.6% |
| Bike Spares | £12 | 1 | 0.3% |
| Spares | £4 | 1 | 0.1% |
Shopify| Product | Units | Revenue | Type |
|---|---|---|---|
| 2 | £718 | Pedal Bikes | |
| 5 | £695 | Balance Bikes | |
| 2 | £678 | Pedal Bikes | |
| 3 | £417 | Balance Bikes | |
| 1 | £189 | Balance Bikes | |
| 1 | £139 | Balance Bikes | |
| 1 | £139 | Balance Bikes | |
| 1 | £139 | Balance Bikes | |
| 4 | £100 | Accessories | |
| 4 | £92 | Helmets | |
| 5 | £90 | Mini Hornit | |
| 3 | £60 | Bike Rack | |
| 3 | £54 | Mini Hornit | |
| 2 | £36 | Mini Hornit | |
| 1 | £30 | Helmets | |
| + 8 more products | |||